December 14, 2009
Last year was challenging for the T&O industry and based on projections for 2010 the challenges will likely continue.
Turf pros in the golf market will see golf rounds flat to slightly up but membership fees down. This dynamic will further pressure them to make the most of their course maintenance investments. When selecting pesticides, we anticipate superintendents will seek products with broad-spectrum efficacy and supported by manufacturer reps and their distributor partners who are a phone call away.
Turf pros in the lawn care market will likely see more industry consolidation and an even greater emphasis on pesticides and application techniques that have broad, long-lasting control of pest pressures to minimize customer call backs.
Throughout its decades of helping customers control pest challenges, BASF knows that its customers’ successes mean BASF successes. 2010 will be no different.
BASF will continue to grow in 2010 based on its continued focus to bring the turf industry broad-spectrum, efficacious pest control products, including Trinity®, Honor™, Curalan® and Insignia® fungicides, preemergent weed solutions like Tower®, FreeHand® 1.75G and Pendulum® AquaCap™ herbicides, and postemergent products you can count on such as Drive® XLR8 and Onetime™ herbicides.
BASF is steadfast in its commitment to the T&O industry. Its drive to develop industry-leading pest solutions – such as strobilurin and pendimethalin more than 30 years ago – continues today, in 2010 and beyond.
While 2010 will be challenging, BASF continues its commitment to providing its science as your solution.

